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Resume

Summary

Passionate design leader with over 8 years of experience in Product/UX design, dedicated to solving problems through user-centred design thinking. Expert in creating intuitive prototypes, leading user research, and fostering cross-functional collaboration. Committed to making complex functionality approachable by understanding user needs and consistently learning and growing alongside product managers, engineers, and other designers.

Work Experience

Jun 2023 - Present

Lead UX/UI Designer

Scotiabank | Contract Full-Time

  • Effectively articulated design process and solutions to both internal team members and clients to facilitate clear understanding and alignment

  • Collaborated and contributed to sprint planning and user story refinement, fostering an iterative and efficient development process

  • Led meetings with end-users, clients, stakeholders and developers to understand project requirements to create alignment

  • Planned and defined information architecture (IA) of complex, enterprise-scale design project

Nov 2019 - Apr 2024

Lead UX/UI Design Instructor

BrainStation (Digital Bootcamp) | Contract Part-Time

  • Guided students through fundamentals of UX, user-centered design thinking, problem solving and prototyping.

  • Discussed the practice of transforming user goals and requirements into intuitive and functional digital interfaces.

  • Introduced essential design principles, best practices, design trends and patterns relevant to crafting an elegant UI.

  • Evaluated and critiqued digital applications and assessed student’s design choices and interactive prototypes.

Dec 2021 - April 2023

Senior Product Designer

Socotra Inc. | Permanent Full-Time

  • Collaborated cross-functionally with product managers and engineers to understand complex systems and solve customer needs

  • Created design proposals for new features and collaborated with engineers through interactive prototypes

  • Improved usability of complex application by running user tests and observing user interactions with prototype

  • Influenced others to value the impact of design on overall business success and educated teams on user-centred design best practice

Feb 2021 - Dec 2021

Senior Product Designer

VerticalScope Inc. | Permanent Full-Time

  • Lead the design process of the company s new product from ideation and research to high fidelity UI Design

  • Created an interactive prototype and conducted usability testing to validate new designs

  • Built and maintained the new design system and worked with developers to ensure proper spec hand-off

  • Presented new features and designs to Stakeholders to get buy-in and update team members with the latest design changes

Mar 2020 - Dec 2020

Senior Product Designer

Moves Financial | Permanent Full-Time

  • Designed the Moves flagship application and oversaw designs of the marketing website and crypto wallet interface.

  • Conducted user interviews to find underlying user needs and discover product market fit.

  • Created the Moves design system from scratch and presented the UI components to the development team.

  • Mentored junior designers and educated them on design trends and aided in design challenges in the workplace.

  • Worked with autonomy and ownership while navigating ambiguity in a software development setting

Apr 2019 - Mar 2020

Product Designer & Product Owner

The Sampler App Inc. | Permanent Full-Time

  • Prioritized feature improvements and overall UX changes by performing a product design review.

  • Created user flows and sitemaps to optimize the customer journey and improve overall user experience.

  • Analyzed user data and funnels to understand user behaviour and goal success rate.

  • Built product roadmap and prioritized team objectives, features and new initiatives.

Dec 2017 - Mar 2019

UX Designer

Askuity (acquired by The Home Depot) | Permanent Full-Time

  • Recruited as the first and only in-house UX Designer and owned the entire design process from start to finish.

  • Reduced design iterations by conducting thorough user research and interfacing with clients and project stakeholders

  • Identified several low-effort high-impact usability issues by completing a product review and heuristic evaluation

  • Created and prioritized user stories to be completed in an agile work methodology

  • Won customers that were about to churn by creating and showing a clickable prototype of new features

  • Optimized User Experience (UX) by leading user interviews and synthesizing observations.

Aug 2016 - Nov 2017

UX/UI Designer

Feenics Inc. | Permanent Full-Time

  • Created wireframes and re-designed a complex desktop application to be responsive

  • Reduced support calls by facilitating usability tests to validate that UI is user-friendly using an interactive prototype

  • Won over a difficult stakeholder by redesigning entire enterprise SaaS application to be more intuitive and responsive

  • Cultivated user-centered design thinking by educating employees about UX principles and design best practice

  • Improved application ease of use by running usability tests and observing user interactions with UI

  • Satisfied customer needs and increased user subscriptions by designing and developing new mobile application

May 2015 - Dec 2015

User Experience Designer

Office of the Auditor General (OAG) of Canada | Co-op Student Intern

  • Reviewed and prioritized user stories to understand and create platform requirements

  • Designed UI mockups for every screen and system feature which won the approval of stakeholders

  • Organized usability tests using an interactive prototype which led to better design iterations

  • Proposed a new site architecture that led to faster information retrieval for users

  • Collaborated with product owners, developers and other UX Designers constantly to better communication

  • Engineering team achieved faster task completion by exercising scrum and agile methodology

Education

BrainStation

Design Leadership Certificate

2023

  • Foundations of Design Leadership

  • Business Brand & Design

  • Working with Product & Technology

  • Impact & Scale of Design Maturity

  • Becoming a Visionary Design Leader

Carleton University

Master's degree in Human-Computer Interaction (HCI)

2014 - 2016

  • Fundamentals of Human Computer Interaction Design and Evaluation

  • Design Research Methods

  • Interactive Entertainment Technologies

  • Software and User Interface Development

Carleton University

Bachelor of Engineering

2008 - 2013

  • Mindtrust Leadership Development Program

  • Student Entrepreneur of the Year Award

  • Software Product Management

  • Systems Analysis and Design

Skills

UX
Design
  • Product Design

  • User-Centered Design

  • User Research

  • User Flow

  • User Interviews

  • Rapid Prototyping

  • Usability Testing

UI
Design
  • Interaction Design

  • Heuristic Evaluation

  • Design System

  • Design Principles

  • Figma, Sketch, Adobe XD

  • HTML, CSS & React, MUI

  • Wireframing

Leadership & Process
  • Human-Computer Interaction

  • Cross-functional

  • Ambiguity & Autonomy

  • Agile Methodology

  • Product Thinking

  • Design Thinking

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