Resume
Summary
Passionate design leader with over 8 years of experience in Product/UX design, dedicated to solving problems through user-centred design thinking. Expert in creating intuitive prototypes, leading user research, and fostering cross-functional collaboration. Committed to making complex functionality approachable by understanding user needs and consistently learning and growing alongside product managers, engineers, and other designers.
Work Experience
Jun 2023 - Present
Lead UX/UI Designer
Scotiabank | Contract Full-Time
-
Effectively articulated design process and solutions to both internal team members and clients to facilitate clear understanding and alignment
-
Collaborated and contributed to sprint planning and user story refinement, fostering an iterative and efficient development process
-
Led meetings with end-users, clients, stakeholders and developers to understand project requirements to create alignment
-
Planned and defined information architecture (IA) of complex, enterprise-scale design project
Nov 2019 - Apr 2024
Lead UX/UI Design Instructor
BrainStation (Digital Bootcamp) | Contract Part-Time
-
Guided students through fundamentals of UX, user-centered design thinking, problem solving and prototyping.
-
Discussed the practice of transforming user goals and requirements into intuitive and functional digital interfaces.
-
Introduced essential design principles, best practices, design trends and patterns relevant to crafting an elegant UI.
-
Evaluated and critiqued digital applications and assessed student’s design choices and interactive prototypes.
Dec 2021 - April 2023
Senior Product Designer
Socotra Inc. | Permanent Full-Time
-
Collaborated cross-functionally with product managers and engineers to understand complex systems and solve customer needs
-
Created design proposals for new features and collaborated with engineers through interactive prototypes
-
Improved usability of complex application by running user tests and observing user interactions with prototype
-
Influenced others to value the impact of design on overall business success and educated teams on user-centred design best practice
Feb 2021 - Dec 2021
Senior Product Designer
VerticalScope Inc. | Permanent Full-Time
-
Lead the design process of the company s new product from ideation and research to high fidelity UI Design
-
Created an interactive prototype and conducted usability testing to validate new designs
-
Built and maintained the new design system and worked with developers to ensure proper spec hand-off
-
Presented new features and designs to Stakeholders to get buy-in and update team members with the latest design changes
Mar 2020 - Dec 2020
Senior Product Designer
Moves Financial | Permanent Full-Time
-
Designed the Moves flagship application and oversaw designs of the marketing website and crypto wallet interface.
-
Conducted user interviews to find underlying user needs and discover product market fit.
-
Created the Moves design system from scratch and presented the UI components to the development team.
-
Mentored junior designers and educated them on design trends and aided in design challenges in the workplace.
-
Worked with autonomy and ownership while navigating ambiguity in a software development setting
Apr 2019 - Mar 2020
Product Designer & Product Owner
The Sampler App Inc. | Permanent Full-Time
-
Prioritized feature improvements and overall UX changes by performing a product design review.
-
Created user flows and sitemaps to optimize the customer journey and improve overall user experience.
-
Analyzed user data and funnels to understand user behaviour and goal success rate.
-
Built product roadmap and prioritized team objectives, features and new initiatives.
Dec 2017 - Mar 2019
UX Designer
Askuity (acquired by The Home Depot) | Permanent Full-Time
-
Recruited as the first and only in-house UX Designer and owned the entire design process from start to finish.
-
Reduced design iterations by conducting thorough user research and interfacing with clients and project stakeholders
-
Identified several low-effort high-impact usability issues by completing a product review and heuristic evaluation
-
Created and prioritized user stories to be completed in an agile work methodology
-
Won customers that were about to churn by creating and showing a clickable prototype of new features
-
Optimized User Experience (UX) by leading user interviews and synthesizing observations.
Aug 2016 - Nov 2017
UX/UI Designer
Feenics Inc. | Permanent Full-Time
-
Created wireframes and re-designed a complex desktop application to be responsive
-
Reduced support calls by facilitating usability tests to validate that UI is user-friendly using an interactive prototype
-
Won over a difficult stakeholder by redesigning entire enterprise SaaS application to be more intuitive and responsive
-
Cultivated user-centered design thinking by educating employees about UX principles and design best practice
-
Improved application ease of use by running usability tests and observing user interactions with UI
-
Satisfied customer needs and increased user subscriptions by designing and developing new mobile application
May 2015 - Dec 2015
User Experience Designer
Office of the Auditor General (OAG) of Canada | Co-op Student Intern
-
Reviewed and prioritized user stories to understand and create platform requirements
-
Designed UI mockups for every screen and system feature which won the approval of stakeholders
-
Organized usability tests using an interactive prototype which led to better design iterations
-
Proposed a new site architecture that led to faster information retrieval for users
-
Collaborated with product owners, developers and other UX Designers constantly to better communication
-
Engineering team achieved faster task completion by exercising scrum and agile methodology
Education
BrainStation
Design Leadership Certificate
2023
-
Foundations of Design Leadership
-
Business Brand & Design
-
Working with Product & Technology
-
Impact & Scale of Design Maturity
-
Becoming a Visionary Design Leader
Carleton University
Master's degree in Human-Computer Interaction (HCI)
2014 - 2016
-
Fundamentals of Human Computer Interaction Design and Evaluation
-
Design Research Methods
-
Interactive Entertainment Technologies
-
Software and User Interface Development
Carleton University
Bachelor of Engineering
2008 - 2013
-
Mindtrust Leadership Development Program
-
Student Entrepreneur of the Year Award
-
Software Product Management
-
Systems Analysis and Design
Skills
UX
Design
-
Product Design
-
User-Centered Design
-
User Research
-
User Flow
-
User Interviews
-
Rapid Prototyping
-
Usability Testing
UI
Design
-
Interaction Design
-
Heuristic Evaluation
-
Design System
-
Design Principles
-
Figma, Sketch, Adobe XD
-
HTML, CSS & React, MUI
-
​Wireframing
Leadership & Process
-
Human-Computer Interaction
-
Cross-functional
-
Ambiguity & Autonomy
-
Agile Methodology
-
Product Thinking
-
Design Thinking